Terms of use
This page covers two things: (1) using the answerengineoptimization.info site, and (2) how paid review work is arranged. The site is for information only. Paid work runs under a separate written agreement, and wherever that agreement and these terms disagree, the agreement wins.
1. Using the site
What I publish on answerengineoptimization.info reflects, honestly and as of the time of writing, how I approach answer architecture. It is not legal, regulatory, or commercial advice. If you act on something here without an active engagement with me, the call is yours and so is the outcome.
Bulk scraping of the site is not allowed, nor is reverse-engineering my method from public material or republishing large stretches of it without credit. Linking and quoting with attribution are, as a rule, welcome.
2. The form
Sending the form is not an offer, a contract, or a commitment on either side. It is simply a tidy way to give me context. I reply once that context lets me say something useful. Sending it does not buy a guaranteed answer, a guaranteed turnaround, or a guaranteed piece of work.
I may decline a page if it falls outside what I do, if my current capacity cannot reach it, or for any other practical reason. A decline is not a verdict on your business; far more often it is plain capacity and fit with this narrow focus.
3. How engagements run
Paid work runs under a written contract that both sides sign before anything starts. That contract fixes the scope, deliverables, timing, fees, payment terms, confidentiality, intellectual property, indemnities, and how disputes are resolved. These site terms do not stand in for that contract.
Engagements follow the working rules set out across the site: I write for the shortest responsible answer first, then add the context that prevents misunderstanding; I treat a page as decision support rather than a storage closet for objections; and no recommendation is done until an editor or owner can act on it. If an instruction cuts against those rules, the work is reshaped or stopped. The rules are not traded away for convenience.
4. No promises about results
Visibility in search systems and answer engines turns on things no consultant fully controls: how models behave, the policies of third-party platforms, the choices a client makes when applying changes, the market, and time. I cannot guarantee a ranking, a featured snippet, an AI citation, or any particular behaviour from any system. Where there are concrete expectations about outcomes, they belong in the engagement contract, with the caveats spelled out and the scope defined.
5. Liability
For free use of the site, liability is limited as far as the law permits. For paid work, liability is set and capped inside the contract itself. Nothing here removes liability for deliberate wrongdoing, fraud, gross negligence, or anything else the law will not let me exclude.
6. Governing law and venue
For use of the site, the laws of the United States apply, unless consumer-protection law gives a user a more favourable venue. For paid work, the governing law and venue are fixed in the contract, normally the operator's home jurisdiction unless both sides agree otherwise.
7. Changes to these terms
I revise these terms as the way I work changes. The "Updated" date at the top shows the current version. Changes that touch active engagements are told to clients directly; changes that affect only the site are simply reflected here.
Contact
Questions about these terms: hello@answerengineoptimization.info.